Category Archives: CSR (Corporate Social Responsbility

Boston

Posted on April 26, 2013 by Mara Einstein

September 11th…Hurricane Sandy…and now, Boston. Each new tragedy raises expectations that corporations will do something to aid the victims. “Something,” however, has gotten ever more complex. After all, how do you support those affected without looking like you are cashing … Continue reading →

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Supporting Gay Marriage

Posted on March 28, 2013 by Mara Einstein

Budweiser, a company you might not think of as a bastion of liberalism, has shown its support for gay marriage. Anheuser-Busch is not alone. In the midst of the Supreme Court debates about gay marriage, a number of consumer goods … Continue reading →

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Soul Cycle, Supermodels and Charity, Oh My!

Posted on July 11, 2012 by Mara Einstein

This morning, I got an email for a cause marketing event that was offensive on more levels than I can begin to address. Soul Cycle–the extremely over-priced spinning studios that cater to celebrities and have nothing to do with faith … Continue reading →

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33voices Interview

Posted on June 19, 2012 by Mara Einstein

Here’s a conversations I had with Moe Adbou of 33voices. This is a terrific site that presents the latest thinking about how to do good within a corporate setting. It’s not yet available, but a transcript of the conversation is … Continue reading →

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Radio Appearance on Lanigan and Malone

Posted on June 12, 2012 by Mara Einstein

Had an opportunity to chat with Lanigan and Malone in Cleveland yesterday. Feel pretty special that I was on the same day as Joan Rivers!

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Read a book. Give a book.

Posted on May 30, 2012 by Mara Einstein

Combining the joy of reading with the power of helping others. That is the tagline for a wonderful literacy program called We Give Books. It was created under the auspices of Penguin Books and the Pearson Foundation. As it says … Continue reading →

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Earth Day, Green America and Groupon Grassroots

Posted on April 23, 2012 by Mara Einstein

In honor of Earth Day, every company that could pulled out their sustainability banner. A long-standing environmental organization with environmental bona fides is Green America. Through their Green Business Network, they certify companies that are committed to social and environmental … Continue reading →

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Social Innovation vs. Cause Marketing

Posted on March 26, 2012 by Mara Einstein

Two articles in the New York Times this weekend highlight the idea of Social Innovation: “Hiring the Blind, While Making a Green Statement” and “Rethinking Recycling” (online it is titled: “Companies Pick Up Used Packaging, and Recycling’s Cost”) SustainU produces … Continue reading →

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Branding Nonprofits

Posted on March 1, 2012 by Mara Einstein

In the new issue of the Stanford Social Innovation Review, there is an article called The Role of Brand in the Nonprofit Sector. (Also see Harvard’s Hauser Center for Nonprofit Organizations) I had two initial thoughts when seeing this article. … Continue reading →

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Chipotle Gets it Right

Posted on February 13, 2012 by Mara Einstein

Amid Adele’s landslide and the accolades for Whitney Houston, you might have missed the commercial for Chipotle Mexican Grill that aired during last night’s Grammy Awards. As noted in the New York Times, the longform ad started as a short … Continue reading →

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