Monthly Archives: January 2012

Cause marketing has traditionally targeted women–particularly moms–because of the emotional aspect inherent to them. Starving children, wide-eyed seals and any number of helpless beings have been used to pull the heartstrings of product purchasers. Me included. A new trend is … Continue reading →

Compassion Inc. is the corporate co-opting of charities in the service of selling products and driving incremental profits. Pulling on our heartstrings, product companies show us sick children or desperate animals and ask us to donate to charities that come … Continue reading →