Soul Cycle, Supermodels and Charity, Oh My!

This morning, I got an email for a cause marketing event that was offensive on more levels than I can begin to address.

Soul Cycle–the extremely over-priced spinning studios that cater to celebrities and have nothing to do with faith or religion–is having a fundraising ride on the Upper East Side of New York. The email read:

Good Morning SoulCyclists,

Tonight’s the night!! It’s your chance to ride alongside VICTORIA’S SECRET ANGELS for a ride that benefits Pelotonia, a charity with one aim: to end cancer. This inspirational ride will take place at 7:30 PM on East 83rd St (get ready for blacklights and disco balls!) with 100% of the proceeds going directly to charity. And, if that weren’t enough, Victoria’s Secret has committed to matching every single dollar raised! There are just a few bikes left so you better snatch them up while you can!

Strength. Style. SOUL. SUPERMODEL.

See you on a bike!

If Victoria Secret really wanted to do something for cancer, why don’t they provide special bras to women with breast cancer? That would be make far more sense. And, who are we kidding. Are women going to be paying to sit next to a bunch of supermodels? I doubt it.

If you are interested, the price of admission is $2,500. (The $1,500 and $2,000 seats are already sold out.) If you’ve got the money and sweating next to supermodels is what you think of as a good way to raise money, you can sign up here.

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