Monthly Archives: July 2012

Run 10 Feed 10 — Is this any way to feed the hungry?

Posted on July 23, 2012 by Mara Einstein

I learned through many years of marketing that if a campaign strategy starts to lose its effectiveness, put a bunch of strategies together and maybe you can begin to move the sales needle again. That must be the thinking behind … Continue reading →

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Soul Cycle, Supermodels and Charity, Oh My!

Posted on July 11, 2012 by Mara Einstein

This morning, I got an email for a cause marketing event that was offensive on more levels than I can begin to address. Soul Cycle–the extremely over-priced spinning studios that cater to celebrities and have nothing to do with faith … Continue reading →

Posted in Cause Marketing, CSR (Corporate Social Responsbility | Comments Off