Category Archives: Social Innovation

Boston

Posted on April 26, 2013 by Mara Einstein

September 11th…Hurricane Sandy…and now, Boston. Each new tragedy raises expectations that corporations will do something to aid the victims. “Something,” however, has gotten ever more complex. After all, how do you support those affected without looking like you are cashing … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Supporting Gay Marriage

Posted on March 28, 2013 by Mara Einstein

Budweiser, a company you might not think of as a bastion of liberalism, has shown its support for gay marriage. Anheuser-Busch is not alone. In the midst of the Supreme Court debates about gay marriage, a number of consumer goods … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Tagged , , , | Comments Off

Roozt and Bubbs — A new trend in doing good…but I’m still not sure it is

Posted on October 11, 2012 by Mara Einstein

Two new websites have been brought to my attention that ask people to buy products and through the purchase of these products they are giving back to the world. The first is Roozt. According to their website: At Roozt, every … Continue reading →

Posted in Cause Marketing, Social Innovation | Comments Off

33voices Interview

Posted on June 19, 2012 by Mara Einstein

Here’s a conversations I had with Moe Adbou of 33voices. This is a terrific site that presents the latest thinking about how to do good within a corporate setting. It’s not yet available, but a transcript of the conversation is … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Read a book. Give a book.

Posted on May 30, 2012 by Mara Einstein

Combining the joy of reading with the power of helping others. That is the tagline for a wonderful literacy program called We Give Books. It was created under the auspices of Penguin Books and the Pearson Foundation. As it says … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Earth Day, Green America and Groupon Grassroots

Posted on April 23, 2012 by Mara Einstein

In honor of Earth Day, every company that could pulled out their sustainability banner. A long-standing environmental organization with environmental bona fides is Green America. Through their Green Business Network, they certify companies that are committed to social and environmental … Continue reading →

Posted in Cause Marketing, CSR (Corporate Social Responsbility, Social Innovation | Leave a comment

Social Innovation vs. Cause Marketing

Posted on March 26, 2012 by Mara Einstein

Two articles in the New York Times this weekend highlight the idea of Social Innovation: “Hiring the Blind, While Making a Green Statement” and “Rethinking Recycling” (online it is titled: “Companies Pick Up Used Packaging, and Recycling’s Cost”) SustainU produces … Continue reading →

Posted in Cause Marketing, CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Branding Nonprofits

Posted on March 1, 2012 by Mara Einstein

In the new issue of the Stanford Social Innovation Review, there is an article called The Role of Brand in the Nonprofit Sector. (Also see Harvard’s Hauser Center for Nonprofit Organizations) I had two initial thoughts when seeing this article. … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Chipotle Gets it Right

Posted on February 13, 2012 by Mara Einstein

Amid Adele’s landslide and the accolades for Whitney Houston, you might have missed the commercial for Chipotle Mexican Grill that aired during last night’s Grammy Awards. As noted in the New York Times, the longform ad started as a short … Continue reading →

Posted in Cause Marketing, CSR (Corporate Social Responsbility, Social Innovation | Comments Off