Monthly Archives: April 2013

Boston

Posted on April 26, 2013 by Mara Einstein

September 11th…Hurricane Sandy…and now, Boston. Each new tragedy raises expectations that corporations will do something to aid the victims. “Something,” however, has gotten ever more complex. After all, how do you support those affected without looking like you are cashing … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Clarins–A lesson how not to do Cause Marketing

Posted on April 8, 2013 by Mara Einstein

Clarins has created a new cause marketing campaign in conjunction with Macy’s and the Feed Project, which it is calling a “gift with purpose” instead of a “gift with purchase” — the standard in makeup promotion. According to the NY … Continue reading →

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Vaseline…Does anyone else find this misleading?

Posted on April 1, 2013 by Mara Einstein

I recently saw an ad similar to the one below in a woman’s magazine. Given the rise in cause marketing, I thought the copy was going to go on to explain the charitable good that the company was doing. Rather, … Continue reading →

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