Monthly Archives: May 2012

Read a book. Give a book.

Combining the joy of reading with the power of helping others. That is the tagline for a wonderful literacy program called We Give Books. It was created under the auspices of Penguin Books and the Pearson Foundation. As it says … Continue reading

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Cause Marketing Forum Award Finalists

Next week cause marketers will descend on Chicago for their annual gabfest–The Cause Marketing Forum Annual Conference. In conjunction with that, the organization gives out its annual Halo Awards recognizing “innovators” in the field. I thought this would be a … Continue reading

Posted in Cause Marketing | Comments Off