Monthly Archives: March 2012

Social Innovation vs. Cause Marketing

Posted on March 26, 2012 by Mara Einstein

Two articles in the New York Times this weekend highlight the idea of Social Innovation: “Hiring the Blind, While Making a Green Statement” and “Rethinking Recycling” (online it is titled: “Companies Pick Up Used Packaging, and Recycling’s Cost”) SustainU produces … Continue reading →

Posted in Cause Marketing, CSR (Corporate Social Responsbility, Social Innovation | Comments Off

Branding Nonprofits

Posted on March 1, 2012 by Mara Einstein

In the new issue of the Stanford Social Innovation Review, there is an article called The Role of Brand in the Nonprofit Sector. (Also see Harvard’s Hauser Center for Nonprofit Organizations) I had two initial thoughts when seeing this article. … Continue reading →

Posted in CSR (Corporate Social Responsbility, Social Innovation | Comments Off