Category Archives: Cause Marketing

I recently saw an ad similar to the one below in a woman’s magazine. Given the rise in cause marketing, I thought the copy was going to go on to explain the charitable good that the company was doing. Rather, … Continue reading →

I learned through many years of marketing that if a campaign strategy starts to lose its effectiveness, put a bunch of strategies together and maybe you can begin to move the sales needle again. That must be the thinking behind … Continue reading →

Rugby player, Ben Cohen, has started a foundation to stop bullying, particularly against the LGBT community according to the NY Times. As the article readily notes, Mr. Cohen is straight–married with twins. Cohen gained a gay following when posing for … Continue reading →

Next week cause marketers will descend on Chicago for their annual gabfest–The Cause Marketing Forum Annual Conference. In conjunction with that, the organization gives out its annual Halo Awards recognizing “innovators” in the field. I thought this would be a … Continue reading →

Here’s a link to a blog called The Pg. 99 Test. It is built around the following quote: “Open the book to page ninety-nine and read, and the quality of the whole will be revealed to you.” –Ford Madox Ford … Continue reading →