Category Archives: Cause Marketing

Social Innovation vs. Cause Marketing

Posted on March 26, 2012 by Mara Einstein

Two articles in the New York Times this weekend highlight the idea of Social Innovation: “Hiring the Blind, While Making a Green Statement” and “Rethinking Recycling” (online it is titled: “Companies Pick Up Used Packaging, and Recycling’s Cost”) SustainU produces … Continue reading →

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Chipotle Gets it Right

Posted on February 13, 2012 by Mara Einstein

Amid Adele’s landslide and the accolades for Whitney Houston, you might have missed the commercial for Chipotle Mexican Grill that aired during last night’s Grammy Awards. As noted in the New York Times, the longform ad started as a short … Continue reading →

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Komen and Planned Parenthood

Posted on February 1, 2012 by Mara Einstein

Guest blogged on the Ms. Blog this week about Komen and their decision to defund Planned Parenthood. Check it out.

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Charity by any other name

Posted on January 16, 2012 by Mara Einstein

Cause marketing has traditionally targeted women–particularly moms–because of the emotional aspect inherent to them. Starving children, wide-eyed seals and any number of helpless beings have been used to pull the heartstrings of product purchasers. Me included. A new trend is … Continue reading →

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What is Compassion Inc?

Posted on January 6, 2012 by Mara Einstein

Compassion Inc. is the corporate co-opting of charities in the service of selling products and driving incremental profits. Pulling on our heartstrings, product companies show us sick children or desperate animals and ask us to donate to charities that come … Continue reading →

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