I recently saw an ad similar to the one below in a woman’s magazine.
Given the rise in cause marketing, I thought the copy was going to go on to explain the charitable good that the company was doing. Rather, it talked about the attributes of the lotion.
Unilever–Vaseline’s parent company–has a strong commitment to social innovation. Can’t blame me for thinking this was about social good and not how good my skin is going to feel. It’s truly how far we have come.