Category Archives: Cause Marketing
Guest blogged on the Ms. Blog this week about Komen and their decision to defund Planned Parenthood. Check it out.
Cause marketing has traditionally targeted women–particularly moms–because of the emotional aspect inherent to them. Starving children, wide-eyed seals and any number of helpless beings have been used to pull the heartstrings of product purchasers. Me included. A new trend is … Continue reading
Compassion Inc. is the corporate co-opting of charities in the service of selling products and driving incremental profits. Pulling on our heartstrings, product companies show us sick children or desperate animals and ask us to donate to charities that come … Continue reading