Category Archives: Uncategorized

I got this in my email box and it was so simple, as some of the best ideas are. As you may know, TV and movie academy members get DVDs (known as screeners) so they can watch programs or movies … Continue reading →

On December 12, 2012, there will be a concert to raise money for those affected by Hurricane Sandy. As with all such efforts, the questions are: how will the money be raised, how much and how will it get to … Continue reading →

On the back page of today’s NY Times, there was an ad for The Container Store under the headline WE STAND FOR more than just fabulous closets! This advertisement was to promote the company’s participation in what they are calling … Continue reading →

In anticipation of October–no longer the month associated with leaves changing to yellow and orange and red but rather the month of breast cancer awareness and pink, Pink PINK–marketers are already beginning to tout their association with Susan G. Komen … Continue reading →

I recently got an email from Victoria Secret with the subject line: Go PINK or Go Home. This immediately made me think of Pink Ribbons and breast cancer fundraising. What solidified that thinking was that the email promoted the Pink … Continue reading →

Check out CNBC’s Bullish on Books. You can read my guest blog post here.

This week I appeared on the Diane Rehm Show. You can listen to the podcast here. Coming up on Tuesday, I will be on the Brian Lehrer Show. I will be on at 11:30AM live. I’ll post the podcast when … Continue reading →