Author Archives: Mara Einstein
Next week cause marketers will descend on Chicago for their annual gabfest–The Cause Marketing Forum Annual Conference. In conjunction with that, the organization gives out its annual Halo Awards recognizing “innovators” in the field. I thought this would be a … Continue reading
Here’s a link to a blog called The Pg. 99 Test. It is built around the following quote: “Open the book to page ninety-nine and read, and the quality of the whole will be revealed to you.” –Ford Madox Ford … Continue reading
Check out CNBC’s Bullish on Books. You can read my guest blog post here.
This week I appeared on the Diane Rehm Show. You can listen to the podcast here. Coming up on Tuesday, I will be on the Brian Lehrer Show. I will be on at 11:30AM live. I’ll post the podcast when … Continue reading
Guest blogged on the Ms. Blog this week about Komen and their decision to defund Planned Parenthood. Check it out.
Cause marketing has traditionally targeted women–particularly moms–because of the emotional aspect inherent to them. Starving children, wide-eyed seals and any number of helpless beings have been used to pull the heartstrings of product purchasers. Me included. A new trend is … Continue reading