Author Archives: Mara Einstein

Cause Marketing Forum Award Finalists

Next week cause marketers will descend on Chicago for their annual gabfest–The Cause Marketing Forum Annual Conference. In conjunction with that, the organization gives out its annual Halo Awards recognizing “innovators” in the field. I thought this would be a … Continue reading

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Other writings, other radio

Here’s a link to a blog called The Pg. 99 Test. It is built around the following quote: “Open the book to page ninety-nine and read, and the quality of the whole will be revealed to you.” –Ford Madox Ford … Continue reading

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Earth Day, Green America and Groupon Grassroots

In honor of Earth Day, every company that could pulled out their sustainability banner. A long-standing environmental organization with environmental bona fides is Green America. Through their Green Business Network, they certify companies that are committed to social and environmental … Continue reading

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CNBC’s Bullish on Books

Check out CNBC’s Bullish on Books. You can read my guest blog post here.

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Radio Appearances — Diane Rehm, Brian Lehrer

This week I appeared on the Diane Rehm Show. You can listen to the podcast here. Coming up on Tuesday, I will be on the Brian Lehrer Show. I will be on at 11:30AM live. I’ll post the podcast when … Continue reading

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Social Innovation vs. Cause Marketing

Two articles in the New York Times this weekend highlight the idea of Social Innovation: “Hiring the Blind, While Making a Green Statement” and “Rethinking Recycling” (online it is titled: “Companies Pick Up Used Packaging, and Recycling’s Cost”) SustainU produces … Continue reading

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Branding Nonprofits

In the new issue of the Stanford Social Innovation Review, there is an article called The Role of Brand in the Nonprofit Sector. (Also see Harvard’s Hauser Center for Nonprofit Organizations) I had two initial thoughts when seeing this article. … Continue reading

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Chipotle Gets it Right

Amid Adele’s landslide and the accolades for Whitney Houston, you might have missed the commercial for Chipotle Mexican Grill that aired during last night’s Grammy Awards. As noted in the New York Times, the longform ad started as a short … Continue reading

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Komen and Planned Parenthood

Guest blogged on the Ms. Blog this week about Komen and their decision to defund Planned Parenthood. Check it out.

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Charity by any other name

Cause marketing has traditionally targeted women–particularly moms–because of the emotional aspect inherent to them. Starving children, wide-eyed seals and any number of helpless beings have been used to pull the heartstrings of product purchasers. Me included. A new trend is … Continue reading

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