Author Archives: Mara Einstein

Boston

Posted on April 26, 2013 by Mara Einstein

September 11th…Hurricane Sandy…and now, Boston. Each new tragedy raises expectations that corporations will do something to aid the victims. “Something,” however, has gotten ever more complex. After all, how do you support those affected without looking like you are cashing … Continue reading →

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Clarins–A lesson how not to do Cause Marketing

Posted on April 8, 2013 by Mara Einstein

Clarins has created a new cause marketing campaign in conjunction with Macy’s and the Feed Project, which it is calling a “gift with purpose” instead of a “gift with purchase” — the standard in makeup promotion. According to the NY … Continue reading →

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Vaseline…Does anyone else find this misleading?

Posted on April 1, 2013 by Mara Einstein

I recently saw an ad similar to the one below in a woman’s magazine. Given the rise in cause marketing, I thought the copy was going to go on to explain the charitable good that the company was doing. Rather, … Continue reading →

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Supporting Gay Marriage

Posted on March 28, 2013 by Mara Einstein

Budweiser, a company you might not think of as a bastion of liberalism, has shown its support for gay marriage. Anheuser-Busch is not alone. In the midst of the Supreme Court debates about gay marriage, a number of consumer goods … Continue reading →

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A simple thing….

Posted on January 18, 2013 by Mara Einstein

I got this in my email box and it was so simple, as some of the best ideas are. As you may know, TV and movie academy members get DVDs (known as screeners) so they can watch programs or movies … Continue reading →

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What is Charity?

Posted on December 3, 2012 by Mara Einstein

On December 12, 2012, there will be a concert to raise money for those affected by Hurricane Sandy. As with all such efforts, the questions are: how will the money be raised, how much and how will it get to … Continue reading →

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Container Store

Posted on October 25, 2012 by Mara Einstein

On the back page of today’s NY Times, there was an ad for The Container Store under the headline WE STAND FOR more than just fabulous closets! This advertisement was to promote the company’s participation in what they are calling … Continue reading →

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Roozt and Bubbs — A new trend in doing good…but I’m still not sure it is

Posted on October 11, 2012 by Mara Einstein

Two new websites have been brought to my attention that ask people to buy products and through the purchase of these products they are giving back to the world. The first is Roozt. According to their website: At Roozt, every … Continue reading →

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October is coming and so is all the Pink

Posted on September 4, 2012 by Mara Einstein

In anticipation of October–no longer the month associated with leaves changing to yellow and orange and red but rather the month of breast cancer awareness and pink, Pink PINK–marketers are already beginning to tout their association with Susan G. Komen … Continue reading →

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Is Victoria Secret intentionally trying to mislead consumers?

Posted on August 31, 2012 by Mara Einstein

I recently got an email from Victoria Secret with the subject line: Go PINK or Go Home. This immediately made me think of Pink Ribbons and breast cancer fundraising. What solidified that thinking was that the email promoted the Pink … Continue reading →

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